Privacy Policy

If you've accessed this page from the Registration page, please read our Privacy Policy in Full by clicking the link at the foot of the page BEFORE you register so you know what you are consenting to.

The store you are visiting is an authorised independent online branch of SFNSHOP, which is the trading brand name and registered trademark of The Secret Fashion Network Ltd, registered in England and Wales at registered address 145-157 St John Street, Clerkenwell, London, EC1V 4PY. Reg: 09433485. VAT: 221 2600 69.

TSFN Ltd is the data controller. We are committed to ensuring that your privacy is protected and we shall endeavour to use any information that you provide when using this website in accordance with this privacy policy.

Your acceptance of this privacy policy

By using our site, you consent to the collection and use of information by us and to be contacted by email as necessary or required. Owing to the global nature of the internet infrastructure, the information you provide might be transferred in transit via countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined in this policy to try to improve the security of your information. By submitting your information you consent to these transfers.

If you do not agree to this privacy policy, please do not use our site.


How to contact us

We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an e-mail to: - -  Or telephone us on Tel: 01923-587715. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. All the information we hold about you is visible to you in your My Account section. You can request removal of your data at any time. If you would like a copy of the information held on you or if you have any questions relating to this Privacy Policy or how we use the personal information we have about you, please contact us or write to: 

The Data Controller
54 Clarendon Road
WD17 1DU

This privacy policy explains what information we collect, how we protect any information you submit to us, and how we use it. By providing us with your data you warrant that you are over 18 years of age.

We may amend this policy from time to time by updating this page. Therefore, we suggest you check this page occasionally to ensure you are aware of and are happy with any amendments. 


What information do we collect?

Personal information may be collected from you in various ways, for example: -

1. Information about your computer and about your visits to and use of this website (these are information about your browser, your IP address, your general location as determined from your IP address and provided by your browser, the site from which you come, and the links followed when leaving our site). This information is also collected through cookies

2. When you register and voluntarily provide information in response to questionnaires or download forms, or to register for newsletters or start or contribute to petitions. (this includes your name, email address, and any other details asked for and which you provide) 

3. When you conduct activities on our site, for example, when you Register or Purchase a product or service we may collect your Name, Address, Email Address, Phone Number and contact details in order to process your order correctly. On some pages you can submit further information like your date of birth and gender but these voluntary fields and are not required to process your order or fulfil the service. If you are an authorised Independent Business Operator Affiliate of TSFN Ltd or a Partnering Supplier we may hold details of your bank account for payment purposes. All customer details are held on our hosting providers secure servers. No personal identifying information is held locally on computers belonging to TSFN Ltd.



How is the information used?

We use this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To  supply to you products and services purchased via the website, and to process your payments.
  • For statistical purposes and analysis for management purposes in order to administer the website or improve our products and services.
  • Internal record keeping, and administrative purposes, and to inform you about our events, services or products, or other related information that we think would be of interest to you, as explained above.
  • To communicate marketing messages, newsletters and details of our business or the businesses of carefully-selected third parties which we think may be of interest to you by post or email or similar technology (you can inform us at any time if you no longer require marketing communications).
  • From time to time, we may also use your information to contact you for market research purposes or to customise the website according to your interests.

Your information will not be disclosed to any third party unless you have given your consent to such disclosure. We do not share your personal information with any third parties except to the extent necessary to complete your order and deliver your goods, namely your name, address, contact telephone number and email address. You may at any time ask us to refrain from sending you marketing messages by sending us an email with the words UNSUBSCRIBE in the subject box or by telephoning us. If we contact you by email each time you receive a message you will also have the option to decline to receive further information of that type from us.  

If you would like us to destroy information we hold about you, please let us know. However, please note that if you use any of our services which require you to provide personal information, deleting our records may mean that you will need to resubmit it to continue using such services.

We may disclose aggregate statistics about our site visitors, clients and sales in order to describe our services to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics will include no personally identifying information.We may disclose your personal information if required to do so by law.


Accessing your personal information:

Your personal information belongs to you and you can access your personally identifiable information that we collect online and maintain it by logging into your account with the username and password you created when you registered with us. You can correct errors and make changes by sending us a request. To protect your privacy and security we will also take reasonable steps to verify your identity before granting access or making corrections.

Please note that if you delete your personal information you may no longer be able to access your order history and you may have difficulty in proving who you are in the case of any disputes.

Cookies and Log Files


Cookies are text files stored on your computer, and accessible only to the websites which create them.

Our website may from time to time use cookies and log files for statistical analysis, to understand user behaviour, to administer the site, to tailor the information presented to a user based on their preferences, and to improve user experience.  Any information gathered by our use of cookies is compiled on an aggregate, anonymous basis.

Most web browsers automatically accept cookies, however you may delete, or disable cookies by following the instructions given within your web browser. Please note that you may not be able to take full advantage of a website if you disable cookies. Our website uses cookies to keep you logged in, so disabling cookies may impair your experience of the service.


Social Media

If you share our content through social media, those social networks may record that you have done so and may set a cookie for this purpose.

In some cases, where a page on our website includes content from a social network, such as a Twitter feed, or Facebook comments box, those services may set a cookie even where you do not click a button.  As is the case for all cookies, we cannot access those set by social networks, just as those social networks cannot access cookies we set ourselves.


Log Files

Our systems automatically gather some anonymous information about visitors, including IP addresses, browser type, language, and the times and dates of webpage visits.  The data collected does not include personally identifiable information and is used, as described above, for statistical analysis, to understand user behaviour, and to administer the site.


Google Analytics

 Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States and elsewhere.Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Further information about Google’s privacy policy may be obtained from



When making payments through our website, our payment gateway providers may store and access cookies on your device. Our current payment gateway providers are PayPal and Stripe and you can learn more about their privacy policies by accessing their sites directly.



The internet is not a secure medium. However we take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.  

We have put in place various security procedures as set out in this policy. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to user information. We use secure server software (SSL) to encrypt financial information you input before it is sent to us, and our database is hosted in a secure data centre. Whilst we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this. 


Payment Information:

We do not store or have access to your Credit / Debit Card information. No-one at TSFN or it’s third party partners is able to see or access your payment information. All our website financial transactions are handled securely through our Payment Gateway providers. We currently use PayPal and Stripe to process your online payments and you can review the PayPal & Stripe privacy policies at the providers own websites. We will share information with them only to the extent necessary for the purposes of processing payments you make via our website and dealing with issues and queries relating to such payments. None of your credit / debit card information is stored on our site or on local computers belonging to TSFN Ltd.


Sale of business

If this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business. 



We may make changes to this privacy policy from time to time. If we change our privacy policy we will post the changes on this page. If the change in our privacy policy affects the use of your personal information we will use our best endeavours to contact you by email to seek your consent to the use.  Continued use of the service will signify that you agree to any such changes